October Social Media Content Calendar Blog

October 6, 2023

Subscribe For More

Tips to grow your food business, delivered to your inbox every week.
October 6, 2023

October is finally here which means it’s time to break out your coziest fall sweaters, sweetest pumpkin spiced lattes, and your best social media content yet! Who wants to post the same content over and over again, when you could create fun and spooky content all October? And to make sure we don’t scare you away, we’ve got you covered with content ideas for the whole month of October! 

Social media is an invaluable tool for entrepreneurs, especially when your business relies on pictures to sell your products. Your content on social media needs to give potential customers an inside look at your business, your skill set, what you offer, and how you’ll meet their expectations. If your social media can reflect these attributes, you'll experience increased sales, more customer referrals, and greater customer retention!

We know growing your content is easier said than done, so let’s start with baby steps. For example, if you’re posting twice a week right now, bump it to three times a week. Or maybe instead try adding some stories to your posting schedule. Once you get into the habit of posting more frequently and prioritizing social media more, it won’t seem like a chore and will just be a fun way to connect with your customers and the larger community. 

To get you started, we’ve curated a list of social media post ideas for the whole month of October. This list is meant to give you new and different ideas, but it’s up to you to put your spin on them and make them your own! Remember they could be Instagram stories, TikTok posts, Reels, Facebook posts, comments — do whatever works best for you! 

If you use these ideas, tag us on social media (@castironhq) so we can follow along! Happy Halloween and happy posting!

October 1 - Share your fall business goals - aim high!

The new season means new goals! Sometimes sharing your goals with other people can help you achieve them as it holds you accountable and allows others to celebrate your progress.

October 2 - Make a timelapse reel of your clean-up routine

Social media seems to love timelapse videos of things getting done (probably because it motivates them to do the same!) Challenge yourself to make an end-of-day ascetic cleaning video!

October 3 - Tease fall products. Get your customers excited!

Whether they’re brand-new products or returning favorites, showcase your fall product line! Remember you are your business’s biggest advocator.

October 4 - Poll story series (choose a fun fall theme!)

Stories are a great way to engage your audience. People love to give their opinions on social media so choose a fun fall theme, such as a head-to-head favorite candy showdown, and get to know your followers more!

October 5 - TBT - throwback Thursday!

Show your community where you came from and more about you! We want to see embarrassing old trick-or-treat costumes or your first attempt at Halloween-themed desserts.

October 6 - World Smile Day! Share a joke or happy moment
The world needs something to smile about! Share a joke or happy moment that brought a smile to your face recently.

October 7 - Share a customer review #selfpromo

Your customers are your best advocates! New customers are more likely to purchase your product if they see trustworthy, glowing reviews

October 8 - Selfcare Sunday - take a moment to yourself!

Remember when you take care of yourself, you take care of your business and customers. Being a busy entrepreneur, it's easy to forget to take time for yourself, so force yourself to dedicate even an hour to yourself!

October 9 - Shoutout a fellow entrepreneur

The best way to grow is by lifting those around you and allowing them to also lift you up! We’re all in this together so take the time to shout out a fellow entrepreneur and hopefully they’ll do the same! 

October 10 - National Cake Decorating Day! Wahoo!
Finally, a day to celebrate how talented and special all our cake decorators are! Take today to show off your accomplishments and take a bow! 

October 11 - Show off your website - tag us so we can celebrate!

We work hard to offer you an amazing website that reflects how amazing you are as a business owner. Take a second to display your beautiful website and how it’s helped you grow! 

October 12 - Who would your dream celebrity customer be?

Living or deceased, who would your dream celebrity customer be? This is kinda like the dinner party question but for entrepreneurs.

October 13 - What’s your favorite scary movie? 

It’s Friday the 13th in October - come on, it couldn’t be more perfect!

October 14 - Post a thank you to your customers

Word-of-mouth marketing is a super effective way to bring in new customers and sales! A great way to encourage word of mouth is by thanking your returning customers for their business and showing how much they mean to you.

October 15 - Holiday season sale tips and things to know

The holiday season is upon us! If this is your first holiday season as an entrepreneur, ask any questions you may have! If you’re a veteran in this area, share some of your best tips and tricks for getting through the busy holiday season! 

October 16 - Motivation Monday - inspire your followers
We’re halfway through October and that means it’s time to kick it into high gear! Share some motivational words of wisdom to keep your followers chugging along!  

October 17 - Create a how-to reel showing off a hard skill 

Are there any skills that took you a while to master? Or maybe a skill you’ve perfected? Create a reel teaching others how to perfect their skills! 

October 18 - National Chocolate Cupcake Day!

Now this is a day we can get behind! How can you be sad when eating a chocolate cupcake, you can’t! Share your favorite chocolate cupcake!

October 19 - “My favorite fall-themed food is...”

From butternut squash to pumpkin pie, there are a million reasons to love fall-inspired foods! Which is your favorite and why?

October 20 - Fun fact Friday - show your customers who you are

Share a fun fact about yourself or your business! Give your followers a behind-the-scenes of who you are.

October 21 - Favorite fall activity ideas

There are so many fall activities to choose from - haunted houses, cider mills, football games - share some fall activity ideas for your followers to try! 

October 22 - Football festivities - It’s Sunday night, football night! 

Like it or not, it’s football season! Sunday nights may be devoted to football, but that doesn’t mean the snacks game can fumble! Post your favorite football-themed ideas!

October 23 - Seasonal coffee recommendation #pumpkinspice

Fall is coffee’s time to shine! Whether it’s a pumpkin spice latte or a cinnamon apple frappuccino, share your favorite fall-themed coffee order.  

October 24 - New obsessions - TV shows, books, snacks?

You know when Netflix gives you the “Are you still watching” message you’re in deep! Share any new shows, books, etc you’ve been binging lately! 

October 25 - Take your followers around for a day in the life

Social media seems to love “day in the life” videos because they get an inside look at a job they never knew about! Show off the glamorous (or maybe not so glamorous) life of a food entrepreneur!

October 26 - “In 5 years, I hope my business...”

You’ve probably heard this question your whole life, but have you ever been asked it about your business? Share your dreams with your community! They’ll help lift you and give you some helpful advice along the way!

October 27 - Share a useful resource for fellow entrepreneurs

We all have our go-to’s; whether it’s a secret grocery store, favorite recipe book or best finds on Amazon, help out your fellow entrepreneurs by providing some useful resources. 

October 28 - National Chocolate Day! How are you celebrating?

It’s every food entrepreneur’s dream day! This is essentially a food entrepreneur’s holiday and you deserve to celebrate! 

October 29 - Month recap - share the highs and lows 

It’s been a long month, and hopefully a good one! Be open with your community and tell them how the month went - is there anything that you’re super proud of, or maybe something you wish went differently?

October 30 - Halloween prep! The more decorations the better!

Give a behind-the-scenes look at what your Halloween looks like! Maybe you’re the house on the block with the best decorations, or you handmade your costume! Just don’t forget to show off all your Halloween cookies and sweet treats! 

October 31 - Happy Halloween!

Let’s see all that hard work pay off! Holidays are a great time to interact with your followers - show them your costumes, decorations, tips and tricks, ask questions, and of course, all the fun festivities you have going on!

We can’t wait to see all the unique and creative content you post! Remember these are just content ideas, but it’s up to you to make them your own and use them to grow your content calendar! 

Remember to tag us @castironhq so we can follow along! Happy Halloween and happy posting! 

About the Author
Grayson Wallace

Content Marketing Intern, Castiron

Launch a beautiful website in minutes

Find all of the tools you need to build your website and grow your food business.

Get Started

No Credit Card Required